Sue Chapman

Managing Director
Maxamise Connexion Limited

Sue Chapman is the founding director of Maxamise Connexion a subsidiary company of Maxamar Holdings Limited.  Sue is also a director of Maxamar Holdings Limited.
 
Sue has a wealth of experience in senior management, marketing, advertising, publishing and sponsorship communications.
 
Sue has held a number of key positions within New Zealand companies, including founding director of New Zealand's first private label credit card company, General Manager Sales and Marketing for TVNZ and latterly Chief Executive of Hot Tin Roof.
 
Sue has spent the past seven years as the driving force behind Hot Tin Roof, an accredited advertising, publishing and marketing agency - part of the Acumen Group.
 
Whilst at TVNZ Sue spent nine years in senior executive positions, where she had contact with a wide variety of New Zealand companies, gaining an intimate insight into their marketing objectives and advertising strategies.
 
Sponsorship and the application of loyalty programmes are key areas of interest for Sue.  She has planned, negotiated, managed and secured funding for many high profile sponsorships, including the 1992, 1995, 2000 and 2003 America's Cup and the Whitbread sponsorships.
 
Sue also assisted in the initial sponsorship strategy for the 2007 America's Cup.

Contact details
0274 426 376
sue@maxamise.co.nz